Monday, June 27, 2011

Marketing Monday Quick Tip: Down the Rabbit Hole We Go!

Recently I wrote about using Google Analytics to find new marketing opportunities for your handmade shop. If you haven't read it, read it here: Using the Referring Site Report in Google Analytics. (It was also featured on Handmadeology. Yay!)

From the above exercise, you will most likely find blogs that deliver quality traffic to your shop. When you visit these blogs, also look through the blog author's "Blogroll", "Blogs I Love", "I'm reading", or whatever they call their blog love list. Visit these blogs and evaluate them for other marketing opportunities. This is a great way to find related sites that may not have found you yet!

I call this the "Rabbit Hole" technique, since it will most likely send you through many twists and turns and open up new sites you never knew existed. But it's a fun research project for sure. Just set aside some time and be structured about it!

~Hope this helps~

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