Monday, August 15, 2011

How to Setup Your Dashboard in Google Analytics

Ah, the GA dashboard. It's the first screen you see when you log-in and click over to your profile. Often times I bypass this screen and go directly to Traffic Sources. That is, until recently. And that's because I finally setup my dashboard screen. And you can too. So save yourself a click and get all the good stuff in one spot with the below steps!

First, I decided what I wanted to see the most. For me, the following reports are most important:

1. Traffic sources
2. Keywords (from Google, Bing, Yahoo, etc.)
3. Search terms (Etsy internal search)
4. Top items being viewed.

Once you've made your list, you can begin adding them to your dashboard. To do this, navigate to the actual report and click "Add to Dashboard" at top. Go through your list and do this for each report. Time range does not matter. (Click image below to enlarge.)

Add Item to Dashboard in Google Analytics
Add Item to Dashboard in Google Analytics
Now visit your dashboard by clicking "Dashboard" in the left main navigation. Your Dashboard will open up with your newly added reports. Hover over the grayed bar with the report name in it to move it up or down and left or right. You can also remove reports you don't use. For me, I removed the Map Overaly, Visitor Overview, and Goals Overview. Keep in mind you want this to be quick and concise, so remove any extraneous reports you never use or don't care about. And just keep in mind that everything can be re-added.

Use the below video to visualize the directions above.

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